GTM SYSTEMS CONSULTING · REVENUE OPERATIONS AUTOMATION

Go-to-market systems
& sales operations automation.

I build systems behind sales and marketing operations.

10+ years in sales and GTM. I find operational bottlenecks, redesign the process and build the automation myself.

Book a call Telegram Download CV
130 MQL / 25 SQLINXY Payments · Outbound4 days / monthAlgonova · CSO time saved35k → 55JetLend · Contacts → applications45 meetingsModifiers · MQL meetings
AXEVIL CAPITALAlgonovaJetLendINXY Payments
MY AREAS OF HANDS-ON EXPERTISE

01

GTM & Lead Systems

ICP → sourcing → enrichment → scoring → outbound → engagement.

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02

Revenue Operations & Automation

CRM → routing → reactivation → follow-ups → payments → alerts → reporting.

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03

AI for Commercial Operations

Call analysis, research, personalization, scoring and agentic workflows.

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RECENT CASES

Cases

AXEVIL CAPITALPrivate markets

From a webinar lead to a sales-ready profile.

Two systems for Axevil Capital: a scored universe of wealth managers in the Russian market, and a cascading enrichment pipeline from one webinar phone number to a sales-ready lead.

  1. 01Phone number
  2. 02Cross-source enrichment
  3. 03Role & company
  4. 04ICP scoring
  5. 05Sales-ready profile
WHAT I BUILT

Cross-source research, contact enrichment and prioritization — starting with minimal input.

Inside the work

I connected open-source research with role and company identification, contact discovery and ICP scoring.

Separately, I built semi-automated outbound for wealth managers and private bankers: contact sourcing, scoring and multichannel outreach up to the first reply and hand-off to sales.

Lead intelligence · Data sourcing · ICP scoring · Multichannel outbound

Algonova
EdTech

Sales calls quality control,
lost lead reactivation and invoicing.

A practical automation layer around sales calls and CRM: call context, script checks, deal-card updates, trigger-based lost lead reactivation, invoicing and payment tracking.

4 days / month

Saved for the CSO on manual call checks.

30 min / day

Saved per sales rep on payment-related routine.

Three workflows, in practice
  • Sales QA. AI analysis of script compliance, objections and customer goals, with notes captured in CRM.
  • Reactivation. Scenarios based on loss reason and funnel stage. 2% of closed leads returned.
  • Payments. Invoice and payment automation between amoCRM, n8n and Comgate, with Telegram alerts.

amoCRM · n8n · Comgate · Telegram · AI call analysis

INXY PaymentsWeb3 / Payments

Event signals to partnership conversations.

I used Web3 and fintech event signals to find relevant participants, enrich contacts and run focused email outreach for partnership conversations.

8,000ICP contacts
130MQL
25SQL

Campaign results over two months.

Inside the work

Built a contact base around the target roles and companies, added enrichment and connected relevant triggers to the outreach sequence.

The work covered sourcing, segmentation and outreach execution through to qualified conversations.

JetLendFinTech

Marketplace seller universe
and trigger-based outreach.

I built a seller universe for JetLend and used marketplace growth signals — new product groups, strong sales and new registrations — to trigger relevant outreach about business financing.

35,000Seller contacts
800Website visits
55Scoring applications
Inside the work

Built and enriched the marketplace seller contact base, prepared the outbound campaign and ran cold email outreach.

The campaign produced 800 website visits and 55 applications for scoring.

ModifiersPR

Executive interview pipeline.

For a PR agency, I built a pipeline of personal interviews with senior executives from large Russian companies.

45

MQL meetings
Over two months

Results from individual projects, as documented in my CV. MQL: marketing-qualified lead. SQL: sales-qualified lead.

RECOMMENDATIONS

Recommendations.

“Pavel is a systems architect who brings a true product mindset to automation.”
Misha IpatovCEO, Algonova by Algorithmics · Czech Republic
Full recommendation

Pavel is a systems architect who brings a true product mindset to automation. He helped us visualize our operational gaps and engineered an autonomous agentic pipeline to bridge them. If you need a robust, clockwork mechanism rather than a simple service sync, Pavel is the right expert for this scale of challenge.

“With Pavel, we automated end-to-end marketing interactions with clients: reactivation, behavior-based actions, invoicing, and payments integrated with CRM.”
Inna KianovaCMO, Algonova by Algorithmics · Czech Republic
Full recommendation

With Pavel, we automated end-to-end marketing interactions with clients: reactivation, behavior-based actions, invoicing, and payments integrated with CRM. We also implemented AI scoring for sales calls and AI support for sales processes. Pavel has a deep understanding of product, systems, and marketing, and approaches problems strategically.

“When it comes to solving complex and uncommon challenges, Pavel does an outstanding job combining marketing expertise with technical skills.”
Sergey SafonovCOO, OneForce · USA
Full recommendation

Pavel was a part of my team and worked as a project manager. When it comes to solving complex and uncommon challenges, Pavel does an outstanding job combining marketing expertise with technical skills. His responsibility, pro-activity, and creativity easily place him in the top 10% of the market.

“What stood out the most was Pavel’s project management approach: structured, methodical, and results-driven.”
Elmira GazizovaAI Adoption Lead, keyIT · Switzerland
Full recommendation

What stood out the most was Pavel’s project management approach: structured, methodical, and results-driven. He was always available for follow-up questions and provided detailed, example-driven answers that clarified even complex aspects. If you are looking for an expert to run end-to-end automations and AI marketing flows, Pavel is the person to go to.

BACKGROUND

Built on a decade in sales.

OneForceUSA · GTM automation

GTM workflows, data sourcing and outbound in a US B2B startup.

BR GroupLead generation

Lead generation and marketing operations for Web3 businesses.

Sales leadershipYoung Winners · City of Knowledge

Hands-on selling, team management, coaching and sales conversations.

CONTACT

Open to discuss
your case.

A call is a place to look at your sales or operating process with fresh eyes and decide whether I can be useful.

Consulting

Review your process, work through a specific problem and share a practical perspective.

Project

Research, design and build an outbound system or automation that makes the process simpler.

Part-time

Work with your team over time, bring an outside view and improve the operating process together.

Book a call Telegram pavel@correlli.cc LinkedIn